Campaigns Canvas

Campaign Brief Canvas

Visualise each campaign as a swimlane — Brief → Assets → Performance → AI Plan

6 campaigns total

Status
Language
01 Campaign Brief
02 Creative Assets
03 Performance
04 AI Plan
01

Summer Launch Campaign

ActiveArabic / RTLBilingual

01 · Brief

Objective

Brand Awareness

Audience

Adults 25–45, UAE & KSA

Budget

$50,000

Language

Bilingual

Timeline

2026-05-01 → 2026-06-30

InstagramPlatform where this campaign is runningTikTokPlatform where this campaign is runningYouTubePlatform where this campaign is running

02 · Assets

3 files

03 · Performance

78 ⓘPerformance score based on CTR, engagement, and overall asset effectiveness

Impressions

2.4M

Reach

1.8M

Clicks

48K

CTR

2.5%

Engagement

4.2%

Spend

$12,000

04 · AI Plan

Budget Allocation

Instagram40%

Highest conversion rate in last 3 campaigns

TikTok30%

3.1× higher engagement for this audience

YouTube20%

Strong brand recall via video

Google Display10%

Retargeting high-intent users

Expected Forecast

Impressions

2.0M–3.5M

Reach

1.5M–2.8M

CTR

2.2%–3.0%

AI Recommendations

$

Story UGC Arabic achieves 3.2% CTR vs Hero Banner EN at 1.8% — UGC format drives 1.8× higher engagement on TikTok for MENA audiences

Recommendation based on historical performance and asset-level data
CTRIncrease TikTok budget allocation to Story UGC Arabic by 15%+15%TikTokPlatform where budget is being adjusted

Hero Banner EN generated 820K impressions but only 1.8% CTR — static format underperforms against UGC for this audience segment

Recommendation based on historical performance and asset-level data
EngagementReplace static banners with UGC-style creatives for Instagram Stories

Carousel v2 shows 1.4% CTR — lowest in campaign — but 2.6% engagement suggests swipe behaviour; optimise first card for hook

Recommendation based on historical performance and asset-level data
CTRA/B test a stronger headline on Carousel v2 first cardTikTokPlatform where this recommendation applies
02

Holiday Season Push

Completed

01 · Brief

Objective

Sales

Audience

Online shoppers 18–35, GCC

Budget

$75,000

Language

English

Timeline

2025-11-15 → 2025-12-31

FacebookPlatform where this campaign is runningGoogle DisplayPlatform where this campaign is runningYouTubePlatform where this campaign is running

02 · Assets

2 files
Add Asset

03 · Performance

71 ⓘPerformance score based on CTR, engagement, and overall asset effectiveness

Impressions

5.8M

Reach

4.2M

Clicks

96K

CTR

1.8%

Engagement

3.1%

Spend

$68,000

04 · AI Plan

Budget Allocation

Facebook50%

Best ROAS for retail campaigns historically

Google Display30%

High search intent for holiday shopping

YouTube20%

Video showcase for product discovery

Expected Forecast

Impressions

4.0M–7.0M

Reach

3.0M–5.5M

CTR

1.5%–2.2%

AI Recommendations

Product UGC Reel achieved 2.0% CTR vs Promo Video 30s at 1.6% — authentic creator content drove 25% higher click-through on Facebook

Recommendation based on historical performance and asset-level data
CTRPrioritise Product UGC Reel in Facebook feed placements for next campaign
$

Promo Video 30s earned 1.9% CTR on YouTube but only 1.4% on Facebook — platform-native length optimisation needed

Recommendation based on historical performance and asset-level data
CPMCut Promo Video to 15s for Facebook; keep 30s version for YouTube pre-roll-10%FacebookPlatform where budget is being adjusted

Product UGC Reel generated 74K clicks at $0.46 CPC vs Promo Video 30s at $1.08 CPC — UGC delivers 2.3× better cost efficiency

Recommendation based on historical performance and asset-level data
EngagementIncrease UGC creator partnerships for next seasonal campaignFacebookPlatform where this recommendation applies
03

Ramadan 2026

ActiveArabic / RTL

01 · Brief

Objective

Engagement

Audience

Muslim consumers 18–45, MENA

Budget

$90,000

Language

Arabic

Timeline

2026-03-20 → 2026-04-19

InstagramPlatform where this campaign is runningTikTokPlatform where this campaign is runningYouTubePlatform where this campaign is running

02 · Assets

3 files

03 · Performance

88 ⓘPerformance score based on CTR, engagement, and overall asset effectiveness

Impressions

5.1M

Reach

3.9M

Clicks

112K

CTR

3.2%

Engagement

6.6%

Spend

$41,000

04 · AI Plan

Budget Allocation

YouTube40%

Long-form Ramadan storytelling drives highest recall

Instagram35%

Top Stories engagement during Ramadan evenings

TikTok25%

Strong UGC virality for religious occasions

Expected Forecast

Impressions

4.5M–8.0M

Reach

3.2M–6.0M

CTR

3.0%–4.8%

AI Recommendations

Iftar UGC Story leads with 4.5% CTR and 9.1% engagement — authentic Ramadan creator content resonates 2.1× stronger than brand-produced video

Recommendation based on historical performance and asset-level data
EngagementBrief 5 additional Ramadan lifestyle creators for the final 10 days push
$

Ramadan Opener AR sees peak views between 9–11 PM local time — evening pre-roll on YouTube drives 34% higher completion rate during Ramadan

Recommendation based on historical performance and asset-level data
CTRBoost YouTube budget by 20% and concentrate delivery in the 9–11 PM window+20%YouTubePlatform where budget is being adjusted

Suhoor Carousel achieves 2.0% CTR — carousel swipe completion drops after slide 3; tighten to 3-slide format for mobile-first audiences

Recommendation based on historical performance and asset-level data
CPMRedesign carousel to 3 slides with a strong CTA on the final cardTikTokPlatform where this recommendation applies
04

Back to School 2026

DraftArabic / RTLBilingual

01 · Brief

Objective

Sales

Audience

Parents & students 15–40, UAE

Budget

$45,000

Language

Bilingual

Timeline

2026-08-15 → 2026-09-10

InstagramPlatform where this campaign is runningFacebookPlatform where this campaign is runningGoogle DisplayPlatform where this campaign is running

02 · Assets

2 files

03 · Performance

No data synced yet

Activate campaign to sync performance data

04 · AI Plan

Sync performance data first to unlock AI recommendations

05

Eid Al-Adha Collection

ActiveArabic / RTL

01 · Brief

Objective

Brand Awareness

Audience

Adults 25–55, KSA & UAE

Budget

$60,000

Language

Arabic

Timeline

2026-06-05 → 2026-06-20

InstagramPlatform where this campaign is runningTikTokPlatform where this campaign is runningTwitter/XPlatform where this campaign is running

02 · Assets

2 files

03 · Performance

82 ⓘPerformance score based on CTR, engagement, and overall asset effectiveness

Impressions

2.3M

Reach

1.7M

Clicks

64K

CTR

2.8%

Engagement

4.9%

Spend

$24,500

04 · AI Plan

Budget Allocation

Instagram50%

Highest reach for luxury & fashion in GCC

TikTok30%

Strong video engagement for Eid gifting content

Twitter/X20%

Real-time Eid conversation engagement

Expected Forecast

Impressions

2.0M–4.0M

Reach

1.5M–3.0M

CTR

2.5%–3.8%

AI Recommendations

Eid Hero Video AR leads with 3.0% CTR and 5.4% engagement — Arabic-first video content drives 1.7× higher brand affinity during Eid on Instagram

Recommendation based on historical performance and asset-level data
EngagementExtend Eid Hero Video run through the full 15-day Eid window
$

Collection Story AR shows strong 2.4% CTR on Instagram Stories — adapt into vertical TikTok format to capture younger Eid audience

Recommendation based on historical performance and asset-level data
CTRIncrease TikTok budget by 15% and republish Story as native TikTok vertical+15%TikTokPlatform where budget is being adjusted

Twitter/X delivers lowest CTR at 1.8% — Eid content performs better in visual platforms; reallocate X budget to Instagram Reels for better ROI

Recommendation based on historical performance and asset-level data
CPMShift 10% of Twitter/X spend to Instagram Reels targetingInstagramPlatform where this recommendation applies
06

Product Teaser Series

Completed

01 · Brief

Objective

Engagement

Audience

Tech enthusiasts 20–40, Global

Budget

$30,000

Language

English

Timeline

2026-03-01 → 2026-04-15

TikTokPlatform where this campaign is runningInstagramPlatform where this campaign is runningLinkedInPlatform where this campaign is running

02 · Assets

3 files
Add Asset

03 · Performance

91 ⓘPerformance score based on CTR, engagement, and overall asset effectiveness

Impressions

4.1M

Reach

3.2M

Clicks

82K

CTR

3.1%

Engagement

6.8%

Spend

$28,500

04 · AI Plan

Budget Allocation

TikTok45%

Highest organic reach for tech content

Instagram30%

Strong Reel performance for this category

LinkedIn25%

B2B audience overlap for product launches

Expected Forecast

Impressions

3.5M–6.0M

Reach

2.5M–4.5M

CTR

2.8%–4.0%

AI Recommendations

BTS UGC achieves 4.0% CTR and 8.3% engagement vs Teaser Reel v1 at 3.5% CTR — behind-the-scenes creator content drives highest organic affinity on TikTok

Recommendation based on historical performance and asset-level data
EngagementCommission 3 additional BTS-style UGC videos from @techinfluencer for next launch
$

LinkedIn Banner scores only 1.1% CTR compared to BTS UGC at 4.0% — static format significantly underperforms video on all three platforms

Recommendation based on historical performance and asset-level data
CTRReplace LinkedIn Banner with a 15s Reel cut optimised for LinkedIn native video-15%LinkedInPlatform where budget is being adjusted

Teaser Reel v1 generated 1.1M TikTok impressions at 4.1% CTR — teaser-format hooks drive 2.2× higher completion rate vs product-direct ads

Recommendation based on historical performance and asset-level data
CPMLead next campaign with teaser hook format, reserve product reveal for week 2TikTokPlatform where this recommendation applies